Your business has a system for everything.
Except the founder.
The Founder Performance Review:
a consultant-grade assessment of the three biological systems that set your cognitive performance ceiling. Conducted remotely, in writing, at your convenience. Personally, by Dr Kerry Ashton, Consultant Clinical Psychologist and specialist in founder mental fitness.
THE PROBLEM
You know your numbers to the decimal.
Revenue, margin, runway, pipeline. You could recite them at 3am.
Now try these: your stress load. Your metabolic capacity. How far out of sync your internal clocks are running. The actual, measurable state of the founder every one of those numbers depends on.
If you are like the founders I work with, some of this will be familiar. Still functioning, but the sharpness has gone and decisions take longer than they used to. Hitting the milestone and feeling nothing, then straight back into pressure. Wired at 11pm, exhausted at 7am, a body that never fully switches off. And carrying the heaviest parts alone, because the more successful you get, the shorter the list of people you can actually say any of this to.
None of that is a character flaw. It is what happens when the founder running the business is the only part of it that has never been measured. And what has never been measured cannot be managed: it just quietly prices itself into every decision you make.
WHAT THIS IS
The Founder Performance Review is my full assessment of the three systems that determine how well you think, decide and lead.
It is Step 1 of my five-step system, and your report carries you into steps 2 and 3: immediate recommendations to stop the bleed, and a written formulation, your personal blueprint, that finally explains what is happening, why, and what keeps it going.
It also stands entirely on its own. The assessment, the stop-the-bleed recommendations and the full formulation are complete and useful in themselves: understanding, clear priorities, and actions you can take immediately, whether or not you ever go further. For those who do want to go further, steps 4 and 5, where the change gets built and proven, happen inside the Founder Reset or 1:1 work, with the Review fee you paid credited toward either within three months of receiving your formulation.
The three systems it measures
Your Nervous System
Where chronic pressure takes up residence and quietly runs the show. Problems here show up as anxiety, a shorter fuse, overreactions you regret, and decisions made on adrenaline.
Your Metabolic Health
The fuel supply behind clarity, motivation and emotional steadiness. Problems here show up as brain fog, afternoon crashes, flat motivation, and energy that never matches your ambition.
Your Circadian Biology
The clock every other system in your body runs on. Problems here show up as sleep that does not restore, 3am waking, grinding mornings, and your best hours landing in the wrong places.
Built from validated clinical measures and bespoke questionnaires designed by me specifically for founders. Scored against clinical reference points, not wellness scores. Interpreted by me: thoughtfully, personally, precisely.
THE MOMENT YOU PRESS SUBMIT
Your complete results, instantly.
Your scores across all three systems, banded and explained the moment you finish.
The Founder Performance Library, immediately. Six months’ access to my full clinical resource collection: protocol guides, clinical briefings and practical guides built from twenty years of practice, written specifically for founders and regularly updated.
Then the clinical work begins.
WHAT HAPPENS NEXT
I Read and Analyse Everything Myself
Your complete dataset: every score, every pattern, every written answer. Not a summary. All of it, worked through with twenty years of clinical pattern recognition, making sense of what your results are actually saying.
Within Two Working Days, I Come Back To You With My Own Questions
This is what a clinician does in every serious assessment, and you get it with one advantage the consulting room never offered: no appointment to keep. As I read, there will be things I want to clarify, things I want to know more about, hypotheses I want to test: exactly as I would working face to face. You reply when you can think clearly, with time to reflect: nothing on the spot, no set time.
Your full formulation (your personal blueprint) and recommendations arrive within five working days of your replies
Two to three hours of consultant clinical work: connecting your history, your biology and your current load into one coherent explanation of why you feel the way you feel and perform the way you perform. This is the discipline I spent twenty years practising across the NHS and private practice. No template produces it. No AI writes it. It has your name on it because it could not be about anyone else.
A document built to be used.
Your report delivers the first three steps of my system:
#1 Measure (Your Baseline): your scores in full: where you actually stand.
#2 Stabilise (Stop the Bleed): immediate recommendations you can act on the week it arrives: what is most urgent and most draining, addressed first.
#3 Formulate (Build Your Blueprint): one coherent written explanation of what is happening and why. Do not underestimate what that alone changes: making sense of the chaos is itself the first intervention, because what has a mechanism has a fix. And there is relief in this part that founders rarely expect: seeing that your responses are normal in the context of your history and the life of a founder, and that they are manageable and fixable with the right system in place.
The report closes with the honest next step: #4 Execute (Build the System) and #5 Retest, building and proving the change, are the work of the Founder Reset or the 1:1 engagement, with the Review fee you paid credited toward either within three months.
After your report is returned: you get to ask.
Your private message channel to me opens with your report and stays open for 14 days: one full round of up to ten written questions, included. Take time to digest the full report, then ask about anything in it. I answer personally, within five working days.
BUILT FOR HOW FOUNDERS ACTUALLY LIVE
Conducted in writing, not booked into a diary.
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Considered answers beat on-the-spot ones. You think, then write. Better data in, better formulation out.
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Complete the assessment in your own time: at 11pm, between meetings, on a flight. Save your progress and come back when you have the time. No diary to negotiate, no appointment to keep.
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I come back to you with my own written questions, exactly as I would in a live clinical assessment. You answer when you can think clearly, not when a calendar says so.
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You receive a document, not a conversation that fades from memory: a written clinical formulation and plan you can re-read in six months, or the night before a difficult board meeting. Take time to digest it, then come back to me with your questions.
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Entirely private. No waiting room, no video call, nothing anyone else can see in your diary.
PERSONALLY, BY ME
Every assessment is reviewed and formulated personally by me. Not a team, not software. Once you complete the assessment I will come back to you with my own questions, exactly as I would in a live clinical assessment, and your written formulation arrives within five working days of your replies. Due to the level of work required for each individual, I open a limited number of Review places each month.
Dr Kerry Ashton
BSc MSc DClinPsy. Consultant and Chartered Clinical Psychologist.
Twenty years’ experience, including being the lead psychologist in a specialist NHS mental health team and running a private practice for over ten years. Specialist in founder mental fitness and performance.
The Mental Fitness Dr is a proprietary clinical system: not a coaching methodology, not a therapy programme.
"Built for founders. Equally relevant for executives and senior leaders operating under sustained pressure"
THE HONEST ARITHMETIC
Each Review takes four to five hours of dedicated clinical time.
Before counting the assessment instrument itself, built from validated clinical measures and twenty years of practice.
The Review investment is £1,125. Join the Founder Reset or 1:1 work within three months of receiving your formulation, and every pound of the Review fee you paid is credited back in full. Both programmes open soon. If yours isn't open when your three months are up, your credit waits for it, then runs for three months from the day it opens. The assessment that shows you what is happening becomes free the moment you decide to fix it.
Due to the level of work in each review, I open a limited number of places each month.
The founding five. The Founder Performance Review is the written version of the clinical assessment I have delivered for twenty years. I rebuilt it in writing for one reason: founders kept proving they needed it that way. No diaries to fight, no waiting rooms, no performing wellness in front of a stranger: time to think, and a document that stays. The clinical method is two decades old. The format is built for you.
£1,125
£750
The first five founders receive the Review at £750 instead of the £1,125, in exchange for structured feedback and consent to anonymised use of their data in aggregate research: you get the full assessment; you help me keep sharpening it for founders.
When the five places are gone, the standard fee applies.
Places, payment and applications
You can apply at any time, for any month that is not sold out. The application takes five minutes, commits you to nothing, and gives you a decision immediately. Payment secures your place: a place is not held until it is paid for.
Payment secures your place for your chosen month.
Full refund anytime before you begin the assessment; half if you have begun the assessment but my clinical review has not yet started; once my clinical work on your results has begun, the fee is committed, because the work is done regardless.
WANT TO ASK SOMETHING FIRST?
You can ask before you apply. Choose whichever suits you.
Write to me
Email your question to [email protected]. I read it and answer it myself, usually within two working days.
Talk to Vaughan
Book a 30-minute video call with Vaughan, my co-founder. He can take you through how the Review works, what happens after you apply, and the timings.
Neither of these is a clinical consultation. The clinical work begins with the Review itself.
THE APPLICATION
Instant decisions (arrives by email)
ACCEPTED
"You are a fit, and I am glad you applied. Here is your payment link: payment secures your place for [month], and your assessment link arrives the moment it lands."
NOT YET
"Thank you for your honesty - the answer for now is: not yet. Until then, the Founder Edge Scorecard and my free resource collection are yours, and this door stays open."
CRISIS ROUTE
"This assessment is not the right support for where you are right now. Please contact your GP today, call 999 if you are in immediate danger, or call the Samaritans free on 116 123."
WHO IS THIS FOR
For founders and owners of established businesses who are functioning on the outside and know, privately, that something is costing them: sharpness, sleep, satisfaction, or all three.
It is not traditional therapy, and it is not for acute crisis. If you are in crisis, contact your GP or primary care doctor, call 999 or your local emergency number, or in the UK call the Samaritans on 116 123.
FAQ
Questions founders ask
Is this therapy?
Not in the traditional sense. It is a clinical performance assessment with a written formulation and a prioritised plan, conducted by a Chartered and Consultant Clinical Psychologist who specialises in mental fitness for founders and high performers. Where the results show that direct clinical work would help, the formulation says so plainly, and within my programmes that work can happen: that is part of what working with a clinician, rather than a coach, means.
Do I have to speak to anyone?
No. The entire Review is conducted in writing, by design: time to think, nothing performed on the spot, and a document that stays.
How long does it all take?
The assessment takes 45 to 60 minutes, in your own time, pausable: it is a full clinical instrument, not a quiz. My follow-up questions reach you within two working days, and most people answer them in fifteen to twenty minutes. Your formulation arrives within five working days of your replies and reads in about half an hour, though it is built to be returned to. Your private question channel then stays open for 14 days.
Is it confidential?
Fully. Your data is handled under UK GDPR as special-category health data, with layered consent: you choose exactly what is used and how. Nothing identifiable is ever shared.
What if my results are concerning?
The assessment has built-in safeguarding, and the application itself asks about crisis, plainly and kindly, before anyone begins: this work is for building performance, and anyone needing urgent support is pointed straight to it instead. If anything in your results needs attention, you will see clear guidance immediately, and the formulation will address it directly.
What happens after the Review?
Whatever the data says. For some founders the report is enough: understanding, priorities, and a plan. Others continue into the Founder Reset or 1:1 work, with the Review fee you paid credited toward either within three months, and held for you if your programme hasn't opened yet. There is no sales call at any point; the formulation speaks and you decide.
WANT TO ASK SOMETHING FIRST?
You can ask before you apply. Choose whichever suits you.
Write to me
Email your question to [email protected]. I read it and answer it myself, usually within two working days.
Talk to Vaughan
Book a 30-minute video call with Vaughan, my co-founder. He can take you through how the Review works, what happens after you apply, and the timings.
Neither of these is a clinical consultation. The clinical work begins with the Review itself.
This month’s places: limited. Your results: instant.
The formulation and first steps: yours, written entirely by me from your responses.
Evidence-based mental fitness systems for established founders.
© 2026 TheMentalFitnessDr. All rights reserved.
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