FOUNDER PERFORMANCE REVIEW
IS THIS YOU?
You are hitting the numbers. Making the decisions. Holding it together.
From the inside, you know something has shifted. Something isn't quite right. You just haven't had the right conversation to work out what.
60 minutes - One-to-one - Written report included
IS THIS YOU?
You're still leaving performance on the table.
Decision fatigue hits harder than it used to. Energy is inconsistent. Sleep doesn't recover you the way it should. You're reactive when you need to be strategic. More persistent anxiety. Motivation and joy seem fleeting or non-existent.
You've tried the gym. The sleep apps. The cold plunges.
You're still leaving performance on the table.
That's not a mindset problem. That's a systems problem.
THREE SYSTEMS
Three systems. All three matter. Most founders have none of them optimised.
01 - NERVOUS SYSTEM
Nervous System Regulation
Anxiety. Irritability. The inability to switch off. Reactivity when you need to be strategic. Chronic stress doesn't just feel bad - it actively degrades your thinking capacity and your decision quality. The alarm has been running so long you've stopped noticing it. That has a cost.
02 - METABOLIC
Metabolic Capacity
Brain fog. Flat mood. Energy that crashes without warning. The brain runs on twenty percent of your body's energy. When the fuel system is compromised, cognition goes first. Not dramatically. Gradually. You're still functioning. You're just not operating at the level you're capable of — and you've stopped noticing the gap.
03 - CIRCADIAN
Circadian Biology
Waking unrested. Afternoon collapse. Relying on caffeine to function. You're sleeping. You're not recovering. The biological processes that restore cognitive capacity happen in a specific sequence overnight. Disrupt the timing and you disrupt the restoration. The result is a ceiling you cannot think your way through.
THE FOUNDER PERFORMANCE REVIEW
One session. A comprehensive clinical assessment.
A written report that tells you exactly what is limiting your performance and what to do about it.
This is not a coaching conversation. It is a structured clinical review of you as the operator at the centre of your business. Your nervous system. Your metabolic capacity. Your recovery and sleep architecture. The biological and psychological systems that determine how well you think, decide, and lead.
Dr Ashton conducts a precision assessment of those systems and builds a clinical formulation. That formulation is the core of what you receive. It is the first time most founders have had the full picture laid out coherently. The fatigue, the reactivity, the inconsistency, the ceiling. Not as separate problems. As a pattern with identifiable causes and a clear order of priority.
Your written report is your formulation and your personal performance plan. Specific, sequenced, and practical enough to act on the following morning.
Most founders arrive knowing something is off. They leave knowing exactly what, why, and what to do first.
In twenty years of clinical practice, not one client has left an initial assessment without greater clarity than they arrived with. This session is that assessment.
The Founder Performance Review is Step 1 of the Five-Step System - Dr Ashton's clinical framework for sustainable founder performance.
STEP 01
Know Your Baseline
The Founder Performance Review is your baseline — an accurate, objective picture of your current state across all three systems.
STEP 02
Stabilise (Stop the bleed)
Identify the point of highest leverage and build the plan around it first.
STEP 03
Formulate (Build the Blueprint)
Your formulation is specific to your system. Nobody else's.
STEP 04
Execute (Targeted Action)
Blueprint-based action. Precisely calibrated to your picture.
STEP 05
Retest (What Changed. What's Next)
Revisit the baseline. Extract information. Revise priorities.
WHAT HAPPENS IN THE SESSION
60 minutes. One focus. A written plan.
You bring the full picture of where you are right now. Dr Ashton conducts a precision clinical assessment - not a coaching conversation - and builds a clinical formulation specific to your picture.
01
Precision Assessment
Dr Ashton maps your current performance picture across your nervous system, metabolic capacity, and sleep and recovery architecture. All three. In one session. Prior to your live session, Dr Ashton will send you The Founder Mental Fitness Measure - covering all three pillars of founder mental fitness. You complete this and return it to Dr Ashton before your session, so she arrives fully prepared and you get the maximum from your one-to-one time.
02
Clinical Formulation
The precise drivers of your underperformance are identified. Not surface symptoms. Root causes, in order of priority. This is the working model your plan is built on.
03
Written Report Within 48 Hours
Your formulation and your personal performance plan. Specific, sequenced, and practical enough to act on the following morning. The report will detail the outcomes of The Founder Mental Fitness Measure you completed prior to the session.
What is included in your written report:
Outcomes of The Founder Mental Fitness Measure
Clinical formulation of your current picture
Stabilisation plan - immediate priorities in order
Longer-term performance recommendations
WHAT YOU LEAVE WITH
Most founders arrive knowing something is wrong. They leave knowing exactly what it is.
That shift matters. For most, this is the first time the full picture has been laid out clearly. The fatigue, the reactivity, the inconsistency, the ceiling they cannot push through. Not as separate problems to manage. As a coherent pattern with identifiable causes.
That is what a clinical formulation does. It brings order to what has felt like chaos. It names what has been difficult to look at directly. And it makes the path forward obvious in a way that no amount of self-reflection or performance coaching has managed to produce.
The written plan is built on that foundation. Specific. Sequenced. Designed for your picture, not a generic framework. You leave with clarity about what is happening, why it is happening, and precisely what to address first.
For most founders, that understanding alone changes their outlook and confidence in their ability to recover and optimise their mental fitness.
ABOUT DR KERRY ASHTON
Dr Kerry Ashton
Consultant Clinical Psychologist
Twenty years of clinical experience. NHS and private practice. Hundreds of clients. A reputation built on one thing - identifying exactly what is driving underperformance and eliminating it.
In 2020, a viral infection triggered a cascade of multi-system illness that stripped Dr Ashton of her physical health over a period of years. Through all of it, her mental fitness held. She rebuilt using the same three-pillar framework she now uses with founders. Full function. Full capacity. The proof of concept.
Chartered BPS Member | EMDR Qualified | CBT - ACT - CAT - DDP
Clinical Lecturer - Liverpool, Manchester, Leeds
"Built for founders. Equally relevant for executives and senior leaders operating under sustained pressure"
THIS IS NOT A COMMITMENT
One session. That is all you are agreeing to.
If after the session you want to go further, that conversation happens then. There is no pressure and no obligation.
What you are buying is certainty. A clinical assessment of exactly what is limiting your performance, and a written report that gives you a clear direction forward. Specific enough to act on. Yours to keep regardless of what you decide next.
INVESTMENT
£625
60 minutes one-to-one with Dr Ashton
Pre-session access to Dr Ashton's unique measurement tool covering all three pillars of founder mental fitness
Precision clinical assessment across all three performance systems
Clinical formulation of your current picture
Written performance plan within 48 hours
No ongoing commitment required
* The Fee is credited in full if you join the Founder Reset
A consultant-grade clinical assessment of the three biological systems that set your cognitive performance ceiling. Conducted in writing, at your convenience. Personally by Dr Kerry Ashton, Consultant Clinical Psychologist and specialist in founder mental fitness.
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Evidence-based mental fitness systems for established founders.
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